About Straight Business

Straight Business gives plain, practical answers to the problems every business owner runs into: cash flow, pricing, customers, people and growth. No jargon, no hype, no guru nonsense.

Where the answers come from

The advice here comes from more than thirty years of running real businesses, not from theory. That experience includes:

• building and leading companies with teams across multiple locations;
• delivering large funded programmes and winning competitive tenders;
• recruiting and placing thousands of people, and learning what separates a good hire from an expensive mistake;
• designing accredited training used by professionals;
• the cash crunches, pricing mistakes and difficult customers that come with all of it.

How it works

Every week there's one common business problem, solved in plain English. Each one comes as a short video on YouTube, a written article here, and usually a free tool that does the maths for you.

The examples cover three kinds of business: traditional businesses like trades, agencies and shops; side hustles and online sellers; and software and subscription businesses. The numbers are kept currency-neutral, because the principles work wherever you are.

A straight word on advice

Everything here is general information to help you think clearly about your business. It isn't personal financial, tax or legal advice. Rules differ by country, so check the specifics with a qualified adviser where you are.

Got a question you'd like answered? Email [email protected] or leave it in the YouTube comments. It might be the next episode.